Lowepro Launches New Apex All-Weather Camera Pouches and Shoulder Bags

Sebastopol, CA – January 8, 2007 – Lowepro, the worldwide leader of protective cases and backpacks for imaging products, is introducing an extensive line of digital camera pouches, shoulder bags and photo viewer case designed for the outdoor and adventurous photographer who never know where their photographic curiosity will take them. The Apex line represents the largest and most complete line of protective pouches and cases in the industry and reinforces Lowepro’s position as the best selling and most respected manufacturer of protective cases and backpacks in the industry.

Lightweight and rugged, Apex AW shoulder bags and pouches are perfect for even the most discerning adventure photographer. The convenient, single-compartment design of the Apex AW bags offers quick access and accommodates a pro compact camera or digital SLR plus accessories. The Apex AW pouches also have the single-compartment design and accommodate a camera, memory card and battery or small accessories. Soft brushed-tricot lining and interior dividers guard against scratches. Lowepro’s patented All Weather Coverâ?¢ protects against weather, dust and sand. In addition, the new Apex PV AW pouch is designed to protect and carry a variety of digital media playback devices including photo viewers, digital storage devices and PDA’s.

“The new line of Apex AW pouches and shoulder bags are perfect for the outdoors. With efficient and durable features like built-in memory card pockets and our patented All Weather Coverâ?¢ this line of pouches and shoulder bags is a versatile solution for adventure photographers.” said Suzanne Caballero, Marketing Communications Manager at Lowepro. “Now, photographers can go wherever their adventure may take them and have peace of mind that the Apex AW series is protecting their camera and accessories,” Ms. Caballero added.

Other features designed into the entire line of Apex pouches and shoulder bags include a built-in memory card pocket for quick access; reversed zipper with silent zipper pulls resist sand and dirt and rubber molded bumper for additional protection.

The Apex-series camera pouches will be available in Black/Gray and Arctic Blue/Black in the January and will have the following suggested list prices:

Apex Series Camera Pouches

Apex 5AW         $19.99

Apex 10AW       $19.99

Apex 20AW       $22.99

Apex 30AW       $22.99

Apex 60AW       $25.99

Apex PV AW     $25.99


Apex Series Shoulder Bags

Apex 100AW     $34.99

Apex 110AW     $39.99

Apex 120AW     $44.99

Apex 140AW     $49.99

Lowepro founder Greg Lowe established the company’s reputation for quality and innovative design in 1972 when he introduced the world’s first foam-padded, soft-sided camera bag. More than 30 years later, Lowepro is continuing to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook computers, imaging accessories and portable consumer electronics.

Lowepro products are distributed in more than 90 countries around the globe through photo, outdoor, computer, consumer electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located in the United States, Canada, the United Kingdom, Australia and Germany. For more information about Lowepro or Lowepro products, visit www.lowepro.com.