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Dear Friends,
Digital Photo was launched in 1997 in response to the emerging interest in the impending sea change in the way photographs would be made. Digital Photo was ahead of its time, as it took nearly two years for other popular magazines to stop regularly featuring film cameras on their covers. It was an exciting time. Photoshop had reached 4.0, and the Internet was in the midst of two years of explosive growth. Over the ensuing decade, Digital Photo editorial coverage has evolved to reflect the interests of its readership and the ever-changing trends in technology.

In recent years, the magazine has undergone some important design changes and added new editorial content. Some of these changes have already been phased in over the past year. We refined our columns and departments and are adding some new ones. We modified our features to be more compact, but with more information overall. We have followed new trends and tastes.

Most importantly, we’ve taken giant steps to create a synergy between the magazine and the website, now dpmag.com. Readers go from the magazine to the website for expanded coverage.

Readers seek timely news on the website. Inversely, readers’ photos are featured in the magazine in a variety of ways. Reader online polls and input influence magazine content. In between the magazine and the website, biweekly e-Newsletters maintain the flow of information and interaction.

Integral to the interplay between print and web is our readers’ passion to take and share photos. A great deal of the traffic on the website and reader involvement in the magazine are fomented by photo contests and galleries. Many of our advertisers have used our gallery and contest functionality as the basis for successful promotions. This spring, we launched an ambitious new website module that takes the galleries and contests to a whole new level. To a great degree, this is where we continue to communicate with our most active readers, and mine content for both website and magazine.

Digital Photo is the consumer photo magazine taking full advantage of the “360 Surround” capabilities of print and online—content for readers and reader-contributed content. Digital Photo carries the mantle of this always forward-thinking magazine into the future of digital photography.

617 279 0213
Claudia Warren, Assistant Advertising Sales Manager

{emailcloak=off} Advertise With Us

2015 Production and Editorial Calendar

Issue Date
Space Close
Material Close
Newsstand On-Sale/Off-Sale
Subscriber Mail Start
Issue Theme
Bonus Distribution

Dec
10/01/14
10/06/14
11/18/14–12/30/14
10/28/14
Editors’ Picks
 

Jan/Feb
11/12/14
11/17/14
12/30/14–2/24/15
12/09/14
Black-and-White
CES – 2,000

Mar/Apr
1/07/15
1/12/15
2/24/15–4/21/15
2/03/15
People & Portraits
 

May/June
3/04/15
3/09/15
4/21/15–6/16/15
3/31/15
Part Time Pros
 

July/Aug
4/29/15
05/04/15
6/16/15–8/18/15
5/26/15
Travel & Scenics
 

Sep/Oct
7/01/15
7/06/15
8/18/15–10/13/15
7/28/15
How-To Special
 

Nov
8/26/15
8/31/15
10/13/15–12/08/15
12/08/15–2/16/16
9/22/15
Buyer’s Guide
 

Dec
9/30/15
10/05/15
11/17/15–12/29/15
10/27/15
Editors’ Picks
 

Please note: Editorial content and production dates are subject to change.
Madavor Media has been producing upscale enthusiast publications in the photography, golf and aviation categories. Our corporate goal is to produce publications that attract passionate readers. You can reach them through our powerful Madavor Media Photo Group in magazines that drive readers’ interests in both print and online media buys.

Rate Card #19 Effective January 2015 Issue

GENERAL ADVERTISING RATES
BLACK & WHITE

 
1 time
3 times
6 times
9 times
12 times
18 times

Full Page
$16685
$16010
$15380
$14760
$14175
$13605

2/3 Page
12685
12180
11685
11225
10765
10345

1/2 Page
9650
9260
8890
8530
8190
7865

1/3 Page
7335
7045
6770
6485
6230
5985

1/4 Page
5575
5355
5135
4940
4740
4545

1/6 Page
4250
4075
3915
3760
3610
3475

1/12 Page
3230
3105
2985
2865
2755
2645

1 Inch
1620
1565
1500
1445
1390
1335

BLACK & 1-PROCESS COLOR

 
1 time
3 times
6 times
9 times
12 times
18 times

Full Page
$18770
$18005
$17290
$16605
$15940
$15305

2/3 Page
14265
13695
13155
12620
12115
11630

1/2 Page< /strong>
10850
10415
10000
9595
9215
8840

1/3 Page
8255
7920
7600
7305
7010
6735

1/4 Page
6275
6020
5790
5550
5335
5120

FOUR-COLOR

 
1 time
3 times
6 times
9 times
12 times
18 times

Full Page
$25035
$24040
$23080
$22155
$21270
$20415

2/3 Page
19030
18275
17545
16840
16175
15525

1/2 Page
14465
13895
13340
12805
12295
11810

1/3 Page
11005
10560
10145
9735
9345
8970

1/4 Page
8365
8040
7705
7405
7110
6830

COVERS

 
1 time
3 times
6 times
9 times
12 times
18 times

Cover 2
$28220
$27090
$26015
$24970
$23970
$23015

Cover 3
27120
26030
24995
24000
23035
22120

Cover 4
29220
28050
26940
25865
24820
23830

SPECIAL CLASSIFICATION
BLACK & WHITE

 
1 time
3 times
6 times
9 times
12 times
18 times

Full Page
$12255
$11770
$11295
$10845
$10415
$9995

2/3 Page
9325
8950
8595
8255
7925
7595

1/2 Page
7095
6805
6535
6270
6025
5785

1/3 Page
5380
5175
4965
4770
4580
4395

1/4 Page
4105
3935
3785
3640
3490
3345

1/6 Page
3125
3000
2875
2770
2655
2545

1/12 Page
2375
2295
2185
2110
2015
1940

1 Inch
1200
1155
1105
1070
1025
980

BLACK & 1-PROCESS COLOR

 
1 time
3 times
6 times
9 times
12 times
18 times

Full Page
$14325
$13745
$13190
$12675
$12160
$11665

2/3 Page
10890
10450
10025
9635
9240
8880

1/2 Page
8280
7945
7630
7320
7020
6755

1/3 Page
6295
6050
5800
5575
5355
5135

1/4 Page
4785
4595
4410
4245
4070
3915

FOUR-COLOR

 
1 time
3 times
6 times
9 times
12 times
18 times

Full Page
$16360
$15710
$15085
$14475
$13895
$13340

2/3 Page
12435
11950
11460
11015
10565
10145

1/2 Page
9465
9075
8720
8375
8035
7715

1/3 Page
7195
6905
6625
6370
6110
5875

1/4 Page
5470
5255
5050
4850
4660
4475

MARKETPLACE

 
1 time
3 times
6 times
9 times

1/3 Page
$2545
$2425
$2300
$2185

1/6 Page
2030
1950
1875
1820

3-Inch
1525
1465
1400
1360

2-Inch
1120
1080
1040
1005

1-Inch
720
685
665
645

Digital Photo focuses exclusively on the world of digital photography and video as it relates to the enthusiast. Its website, dpmag.com, offers online articles with expanded tutorials and illustrations that provide digital-imaging enthusiasts with the tools and instruction necessary to perfect their digital photography skills.

In addition to banner advertising on dpmag.com, target your marketing message with custom sponsorships and eNewsletter promotions. For more details on our web sponsorship opportunities, click here to download the 2014 Online Media Kit (PDF).

2015 Electronic Ad Rates & Specs
AD RATES

IMPRESSIONS

Ad Unit
Size (Pixel)
Placement
50,000
100,000
200,000

Roa

dblock (All)
Various
All Spots
$165
$150
$140

Leaderboard
728 x 90
Top
$60
$55
$50

Rectangle
300 x 250
Right Side (top, middle, bottom)
$60
$55
$50

Anchor
728 x 90
Bottom
$40
$35
$30

AD SPECS

Ad Unit
Size (Pixel)
GIF/JPEG
Rich Medias

Leaderboard
728 x 90
40k
See guidelines below

Rectangle
300 x 250
40k
See guidelines below

Anchor
728 x 90
40k
See guidelines below

Rich Media Guidelines
Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in.

Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive

Maximum Initial Load: 40K

Maximum Load: 40K

Maximum Animation: Animation is OK (maximum 3 loops)

Maximum Frames Per Second: No maximum requirements

Maximum Expansion Size:
728 x 90 (Leaderboard) = Expansion size: 728 x 180 (expands down)
300 x 250 (Rectangle) = Expansion size: 600 x 500 (may expand left & down)
728 x 90 (Anchor) = Expansion size: 728 x 180 (may expand up)

Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session*. The expansion should display a visible “close” button.

Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible “play/stop” button.

Banners With Audio: The audio must be initiated by the user. The banner should display a visible “sound on/off” button.
(To view a detailed explanation of our online ad rates & specs click here).

*A session is the entire amount of time spent on a site without closing the browser or navigating away from the domain.
Every Issue of Digital Photo Focuses on the Best of Digital Photography and Video Gear, Software and Accessories, and Features In-Depth How-to Instruction

The Digital Photo eNewsletter brings rich information from the world of digital photography to our opt-in subscribers. It gives access to preview the current issue of Digital Photo magazine, latest industry news, sweepstakes and web-exclusive content, such as the Tip of the Week, which can’t be found in the magazine.

(To view a detailed explanation of our eNewsletter sponsorship rates, specs and schedule, click here).

2015 eNewsletter Ad Rates & Specs
AD RATES

COST PER RUN

Ad Unit
Size (Pixel)
Placement
1x
4x
8x

Roadblock (All)
Various
All Spots
$2,785
$2,465
$2,110

Leaderboard
728 x 90
Top
$1,620
$1,405
$1,190

Rectangle
300 x 250
Bottom
$1,620
$1,405
$1,190

In The Spotlight
440×282 pixels image & 50 words max.+ link
Scattered Through
$1,620
$1,405
$1,190

AD SPECS

Ad Unit
Size (Pixel)
GIF/JPEG
Rich Media

Leaderboard
728 x 90
40k
See guidelines below

Rectangle
300 x 250
40k
See guidelines below

In The Spotlight
440×282 pixels image & 50 words max.+ link
20k
No

Rich Media Guidelines
Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in.

Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive

Maximum Initial Load: 40K

Maximum Load: 40K

Maximum Animation: Animation is OK (maximum 3 loops)

Maximum Frames Per Second: No maximum requirements

Maximum Expansion Size:
728 x 90 (Leaderboard) = Expansion size: 728 x 180 (expands down)
300 x 250 (Rectangle) = Expansion size: 600 x 500 (may expand left & down)
728 x 90 (Anchor) = Expansion size: 728 x 180 (may expand up)

Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session*. The expansion should display a visible “close” button.

Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible “play/sto

p” button.

Banners With Audio: The audio must be initiated by the user. The banner should display a visible “sound on/off” button.
(To view a detailed explanation of our online ad rates & specs click here).

Custom Sponsorship Opportunities

Target your marketing message with the placement of your custom banners on specific editorial landing pages!
Custom banners (638 x 198) are inserted in the editorial portion of the page and are distinctly separate from the Leaderboard and Rectangle banner positions.
These custom banners provide a targeted message opposite “like” editorial.
The Werner imaging sites are top performers in the web photo-endemic marketing space.
Your custom banner will reside under key editorial sections for maximum synergy with your product.

(To view a detailed explination of our custom sponsorship positions and targeted banner program, click here).

All publications at Madavor Media are produced using computer-to-plate technology. Please submit advertising material in one of the digital file formats listed below. Madavor Media cannot accept responsibility for reproduction errors with ads submitted as application files or ads that do not adhere to SWOP standards. See www.swop.org.

Advertising File Specifications
PDF/X-1a FILES RECOMMENDED

All furnished PDF files should comply with PDF/X-1a specifications (detailed at www.adobe.com/products/acrobat/pdfs/pdfx.pdf).
The PDF version should be either 1.3 or 1.4.
All high-resolution images and fonts must be included when the PDF/X-1a file is saved.
Images must be SWOP (CMYK or Grayscale), TIFF or EPS with effective resolution not less than 225 dpi. No RGB or JPEG images. Do not nest an EPS file into other EPS files. Do not embed ICC Profiles within images.
Fonts can be Type 1, Open Type or True Type fonts. Multiple Master fonts are not recommended.
Do not menu-style your fonts.
Total area density should not exceed SWOP 300%.
Do not submit CT/LW, TIFF-IT or DCS files embedded in a PDF “wrappper.”
Ensure that all image, art, tint and type elements are set to knock out or overprint as desired.
The ad should be right-reading, in portrait mode, at 100% size and no rotations.
Exporting a PDF from InDesign (CS) is not recommended due to Identity-H font encoding. DO NOT export as PDF from Quark (5 or 6). Instead write to a postscript file from the native application and distill into a PDF using Adobe Acrobat Distiller using the correct job options.
It is recommended that the PDF file be certified PDF/X-1a using a PDF preflight utility.
PDF certification utilities included:

Adobe Acrobat Professional version 6 and 7
Apago Check Up
Enfocus Instant PDF
Enfocus Pitstop

MECHANICAL REQUIREMENTS

Trim Size
7 7/8″ x 10 1/2″

Bleed Allowance
1/8″ (.125″)

Safety Margin
3/16″ (.1875″)

Printing Process
WebOffset, 133 Line Screen

Binding Method
Perfect Bound, Jog-to-Foot

Ink Specifications
4-color process. Match colors available.

Bleed Charge
Bleed covers and body units are an additional 10%. No charge for gutter bleed only. Oversized material that requires bleed handling will be charged the bleed premium.

NON-BLEED
BLEED

Full Page
7 x 9 3/4
8 1/8 x 10 3/4

Spread
14 7/8 x 9 3/4
16 x 10 3/4

2/3 page
4 9/16 x 9 3/4
5 3/16 x 10 3/4

1/2 island
4 9/16 x 7 3/16
5 3/16 x 7 3/4

1/2 horizontal
7 x 4 3/4
8 1/8 x 5 1/4

1/3 square
4 9/16 x 4 3/4
5 3/16 x 5 1/4

1/3 vertical
2 1/8 x 9 3/4
2 3/4 x 10 3/4

1/4 horizontal
4 9/16 x 3 1/2
Not Applicable

1/6 vertical
2 1/8 x 4 3/4
Not Applicable

1/6 horizontal
4 9/16 x 2 1/4
Not Applicable

1/12 square
2 1/8 x 2 1/4
Not Applicable

1 column
2 1/8 x 1,2,3″
Not Applicable

2 column
4 9/16 x 1,2,3″
Not Applicable

Color Proofs, Live Area and Bleed Requirements
A contract proof should accompany all ad file submissions. Contract proofs must be made according to SWOP standards including color bars. Proofs not meeting SWOP criteria will be used for color break only. See www.swop.org.

Ads should be built to the final trim size of the publication with .125″ bleed and .1875″ trim margin for nonbleed elements.
Include standard trim, bleed and center marks in all separations, 1/2″ outside trim (no marks included in the “live” image area).

Contract & Copy Regulations

Advertisers that have already established a reputable credit rating with Madavor Media will be extended Madavor Media’s normal terms and conditions. New accounts must prepay by check or credit or may apply for credit by requesting a credit application from the Credit Department. Please contact your Advertising Coordinator.
Advertisers who, within a 12-month period from the date of first insertion of their contract, fail to run the number of insertions upon which their billings have been based will be short-rate billed at the next highest rate actually earned.
Rates are subject to change upon notice from publisher.
All orders are noncancellable after space closing date of each issue.
Covers and gatefolds are noncancellable after 30 days prior to closing date.
All verbal instructions regarding contracts or insertions must be confirmed in writing.
Publisher shall have no liability for errors in key numbers or advertiser’s index.
Rates are based on matched four-color process; PMS colors are extra. Special metallic inks on request; contact publisher for specific rates. Group-buy discounts may not apply for special colors. Matched colors are an additional charge.
Advertisements received by advertising production department after material closing dates may not be entitled to revision.
Advertiser and its agency assume liability for all contents (including text and illustrations) of advertisement printed and shall indemnify publisher against any damages arising from publication of advertisement.
Advertising placed by an agency or the advertising department or wholly owned division of a company becomes the credit responsibility of that agency and/or company. Advertiser and its agency shall be held jointly and severally liable for monies due to publisher for advertising published in magazine.
All insertion orders are accepted subject to provisions of current rate card. No co

nditions other than those set forth in this rate card shall be binding on publisher unless specifically agreed to in writing by publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of this rate card.

Publisher reserves the right to refuse any advertising it deems not in keeping with the policies of the publication or that does not meet its publication standards.
We assume that the advertiser and its agency have read this rate card and agree to its conditions without any further contract or notice.

Internet Advertising
• Unless otherwise specified, the measurement/ billing method for delivered impressions will be based upon a third party (DoubleClick).
• Parties will make reasonable efforts to give advance notice regarding changes to placement and positioning, media scheduling, start/ end date compliance, and creative rotation. These changes must be mutually agreed upon by the parties prior to implementation.

IAB TERMS AND CONDITIONS FOR INTERACTIVE ADVERTISING
Cancellation and Termination
a. Without Cause. Unless designated on the IO as non-cancelable, Advertiser may cancel the entire IO, or any portion thereof, as follows:

i. With 14 days’ prior written notice to Media Company, without penalty, for any guaranteed Deliverable, including, but not limited to, CPM Deliverables. For clarity and by way of example, if Advertiser cancels the guaranteed portions of the IO eight (8) days prior to serving of the first impression, Advertiser will only be responsible for the first six (6) days of those Deliverables.

ii. With seven (7) days’ prior written notice to Media Company, without penalty, for any non-guaranteed Deliverable, including, but not limited to, CPC Deliverables, CPL Deliverables, or CPA Deliverables, as well as some non-guaranteed CPM Deliverables.

iii. With 30 days’ prior written notice to Media Company, without penalty, for any flat fee-based or fixed-placement Deliverable, including, but not limited to, roadblocks, time-based or share-of-voice buys, and some types of cancelable sponsorships.

iv. Advertiser will remain liable to Media Company for amounts due for any custom content or development (“Custom Material”) provided to Advertiser or completed by Media Company or its third-party vendor prior to the effective date of termination. For IOs that contemplate the provision or creation of Custom Material, Media Company will specify the amounts due for such Custom Material as a separate line item. Advertiser will pay for such Custom Material within 30 days from receiving an invoice therefore.

Mail Order
Reseller is bound by the Rules & Regulations of the following Madavor Media Imaging Group Rules & Regulations. Ad Pages must clearly distinguish the Mail Order company as a “Reseller” of product and include Reseller logo, Reseller telephone number and specific Reseller URL for product purchases.

Commissions and Discounts
15% discount is allowed to recognized advertising agencies. Net amount is due 30 days from invoice date. Carrying charge is 1% per month for invoices unpaid after 30 days. All orders are accepted subject to publisher’s credit requirements.

Special Positions
Orders specifying positions other than covers will be accepted at 10% of space charge premium. Otherwise, positioning of advertisements is at the discretion of the publisher.

Special Units
All special units such as gatefold, special positioning, nonstandard unit sizes or inks, etc., requiring other-than-normal printing treatment must be discussed in advance with publisher to establish feasibility and rates.

Supplied inserts: Preprinted inserts must conform to our mechanical specifications for binding. Supplied full-size insert pages do not contribute toward and will not earn further discounts. Availability limited; inquire for rates, specifications and quantities.

Card inserts: Insert cards must conform to postal regulations and must be submitted for approval 30 days prior to normal closing date for issue. Standard size up to 4 1/4″ x 6″ is charged as a one-time black-and-white page. Minimum supporting space is a full-page black-and-white ad. Cards do not contribute toward page frequency, but may earn discounts if part of a multi-insertion card schedule (i.e., cards earn frequency discounts independent of the pages that support them).

Large card inserts, booklets, gatefolds and unique units accepted. Inquire for specifications. Availability limited; please reserve ahead.

Contact us and we can customize a complete advertising campaign that can include: Print, Online, Direct Mail, Tip-Ons, Inserts, Newsstand Promotions (Best Buy, Photo Stores, Barnes & Noble, CompUSA, etc.), Industry Trade Shows, Contest Sponsorships and more.

Best Regards,

Madavor Media
Digital Photo | Outdoor Photographer | Digital Photo Pro | HDVideoPro
Tel: (617) 279 0213
Claudia Warren, Assistant Advertising Sales Manager

{emailcloak=off} Advertise With Us