Web Rates

Digital Photo focuses exclusively on the world of digital photography and video as it relates to the enthusiast. Its website, dpmag.com, offers online articles with expanded tutorials and illustrations that provide digital-imaging enthusiasts with the tools and instruction necessary to perfect their digital photography skills.

In addition to banner advertising on dpmag.com, target your marketing message with custom sponsorships and eNewsletter promotions. For more details on our web sponsorship opportunities, click here to download the 2014 Online Media Kit (PDF).

2014 Electronic Ad Rates & Specs

AD RATES
 
 

IMPRESSIONS

Ad Unit

Size (Pixel)

Placement

50,000

100,000

200,000

Roadblock (All)
Various
All Spots
$165
$150
$140

Leaderboard
728 x 90
Top
$60
$55
$50

Rectangle
300 x 250
Right Side
(top, middle, bottom)
$60
$55
$50

Anchor
728 x 90
Bottom
$40
$35
$30

AD SPECS

Ad Unit

Size (Pixel)

GIF/JPEG

Rich Media

Leaderboard
728 x 90
40k
See guidelines below

Rectangle
300 x 250
40k
See guidelines below

Anchor
728 x 90
40k
See guidelines below

Rich Media Guidelines
Rich Media File Formats: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster. All Rich Media must be accompanied by a GIF for those without the plug-in.

Approved Third-Party Vendors: Ad4ever, AdInterax, Adrelief, Airlock, Azionare, Bannerstream, Brilliant Digital, CheckM8, COOVI, DART Motif, Enliven, Eyeblaster, EyeReturn, Eyewonder, Flashtalking, FPBA, Intermezzia, Kaon Interactive, Kettera (Askbox), Klipmart, Onflow, Poindexter, Point Roll, Strevana Technology, LLC, Unicast, United Virtualities (Shoshkeles), Vendaria, Viewpoint, ZAQ Interactive

Maximum Initial Load: 40K

Maximum Load: 40K

Maximum Animation: Animation is OK (maximum 3 loops)

Maximum Frames Per Second: No maximum requirements

Maximum Expansion Size:
728 x 90 (Leaderboard) = Expansion size: 728 x 180 (expands down)
300 x 250 (Rectangle) = Expansion size: 600 x 500 (may expand left & down)
728 x 90 (Anchor) = Expansion size: 728 x 180 (may expand up)

Maximum Expansion Limit: A banner may automatically expand once for 5 seconds per session*. The expansion should display a visible “close” button.

Banners With Animation/Video: An animation/video banner may NOT automatically play. The banner should have a visible “play/stop” button.

Banners With Audio: The audio must be initiated by the user. The banner should display a visible “sound on/off” bu

tton.
(To view a detailed explanation of our online ad rates & specs click here).

*A session is the entire amount of time spent on a site without closing the browser or navigating away from the domain.